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Exam 15: Distributing Products

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Question 41

Multiple Choice

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Retailers such as jewelry stores,shoe stores,and bicycle shops are:

A) department stores.
B) discount stores.
C) warehouse clubs.
D) specialty stores.

E) A) and B)
F) A) and C)

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Question 42

Multiple Choice

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Which of the following assessments of electronic retailing is most accurate?

A) Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs.
B) One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
C) Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
D) The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.

E) B) and D)
F) A) and D)

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Question 43

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___________ is the sale of goods and services by telephone.

One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

There are four specific types of channel systems available to companies that tie firms together in a unified way.

Although Helpusell brings together buyers and sellers and helps negotiate exchanges,it does not actually take title to any of the goods being traded.Helpusell would be classified as an agent or broker.

Pipelines are used primarily to transport:

Nina Corby owns a card shop in a small shopping center where she sells cards produced by a national company.Nina sells to final customers,so she is a:

Logistics involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption.

Rita Sauer stocks several local supermarkets and discount stores with Luminaire Cosmetics.She sets up displays of various cosmetic products carrying the Luminaire brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

What is a wholesaler? Describe the difference between merchant wholesalers and agents and brokers.Identify three types of limited-function wholesalers.

A _________ is a marketing intermediary that sells products to other organizations.

Unlike merchant wholesalers,___________ never actually own the goods they help to distribute.

Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions.

Even though all of the hardware stores that operate under the name of Hardie's Hardware are independently owned and managed,they have signed an agreement to participate in chain promotions,and cooperate as a unified system of stores.The Hardie's Hardware stores are using a distribution system known as a wholesaler-sponsored chain.

Marcia Baker ships orchids and other perishable flowers from her greenhouses near San Francisco,California to florists thousands of miles away in cities such as New York,Boston,and Philadelphi A.Since the flowers must reach the florists as quickly as possible,the best mode of transportation for Marcia to use would be:

Dee's suggestion that the company needed more control over the way its products were displayed,priced,and promoted prompted a lot of discussion.Mark suggested that the company should manage these marketing functions for its products at the retail outlets.Mark appears to be suggesting that Lite Bite use an) :

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

Vending machines are used primarily to sell goods where consumers have little interest in convenience.