Question 1

Which of the following statements is/are true about the process of competitive bidding?

Accepted Answer

A)   the process is a legal requirement for most government agencies and all private companies and nonprofit organizations
B)   the process is a legal requirement for most government agencies but voluntary for private companies and nonprofit organizations
C)   the process is not required for any organization
D)   the ethical codes of professional organizations such as PRSA and IABC discourage competitive bidding because of the potential for dishonesty
E)   all of the aboveF) A) and E)
G) All of the above B

Question 2

The reference book that includes suggested rates of payment for freelancers is

Accepted Answer

A)   Encyclopedia Britannica
B)   Writer's Market
C)   Freelance Digest
D)   Billboard
E)   Stage & ScreenF) All of the above
G) C) and D) B

Question 3

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

Accepted Answer

A)   overtime compensation for regular employees
B)   costs of hiring freelancers and other temporary employees
C)   costs of staff members' regular salaries
D)   costs of entertainment
E)   costs of catering and alcoholic beveragesF) A) and D)
G) C) and E)

Question 4

A Gantt chart is used in which subsection of the implementation process?

Accepted Answer

A)   media tactics
B)   timetable
C)   budgeting
D)   staffing
E)   non-media tacticsF) B) and E)
G) B) and C)

Question 5

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Accepted Answer

A)   explain the importance of the overall program and try again for allocation of the necessary resources
B)   discuss alternative tactics that will cost less but achieve the same results
C)   delete specific tactics to adjust to a smaller budget
D)   quit their jobs and find a less frustrating way to make a livingE) None of the above
F) B) and C) A

Exam 9: Discussion Questions

Which of the following statements is/are true about the process of competitive bidding?

Correct Answer
verified
B

The reference book that includes suggested rates of payment for freelancers is

Correct Answer
verified
B

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

Correct Answer
verified

A Gantt chart is used in which subsection of the implementation process?

Correct Answer
verified

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Correct Answer
verified
A

Exam 9: Discussion Questions

Which of the following statements is/are true about the process of competitive bidding?

Correct AnswerverifiedB

The reference book that includes suggested rates of payment for freelancers is

Correct AnswerverifiedB

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

Correct AnswerverifiedShow Answer

A Gantt chart is used in which subsection of the implementation process?

Correct AnswerverifiedShow Answer

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Correct AnswerverifiedA

Correct Answer
verified
B

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A