FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: The Consumer Decision Making Process

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following statements about variety seeking is true?

A) While variety seeking is prevalent, research shows that a person will typically not engage in variety seeking when he/she knows a new brand choice will be less satisfying than the current brand choice.
B) Variety seeking is less common for parity products.
C) The introduction of new low involvement product categories can encourage variety seeking behavior.
D) Consumers engage in more variety seeking when they purchase a product for themselves versus when they purchase for others.
E) None of the above statements about variety seeking is true.

F) B) and D)
G) B) and E)

Correct Answer

verified

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

In brand clusters, the degree to which brands within a single cluster are dissimilar from each other is called the cluster frontier.

A) True
B) False

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

Consumers often infer the level of demand for brands in a product cluster from the cluster size, such that a larger cluster size implies more demand.

Low cluster variance increases the likelihood of a consumer making a bad purchase decision.

While brand laziness is a common occurrence, it is actually an irrational way to make purchase decisions.

Imagine you are in the market for a new laptop computer.Discuss the possible sources of information you will use to generate your consideration set.

According to your readings, there is widespread agreeruent between Chinese and Western business people that much of Chinese ethical problerus related to defective products are due to:

Variety seeking is the opposite of brand loyalty in terms of involvement and information processing.

In order for problem recognition to occur in the consumer decision process model, the discrepancy between what the consumer wants and what exists must be substantial and must be readily solvable.

Brand laziness can explain many consumer routine choices.

Prior knowledge and experience influences the extent to which consumers conduct external information searches during the decision process.Which group typically will spend the most time gathering information?

A couple buys a new sofa for their apartment, but then fmds another sofa a few days later at a second store that fits their decor and budget better than the first sofa.In what ways (identify three) might they reduce their post-purchase cognitive dissonance? (Returning the sofa is not an option.)

What implications for consumer satisfaction does the expectancy disconfirmation model pose?

Cognitive dissonance occurs when consumers second-guess their purchase decisions.

occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.

Fill in the missing step in the traditional model of consumer decision making: -- Problem solving -- Evaluation of alternatives -- Purchase decision --Post-purchase evaluation

List and briefly describe the five perceptions of risk.Identify an example of a product that might carry each risk.

When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.

The Expectancy Disconfmnation Model suggests that:

represents a consumer's long term and continuous interest in a brand or product category.