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Exam 3: The Marketing Environment, Social Responsibility, and Ethics

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Question 101

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Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

A) economic
B) competitive
C) political
D) environmental
E) sociocultural

F) A) and D)
G) A) and E)

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Question 102

Multiple Choice

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As input for a presentation that you are jointly authoring, one of your marketing analysts submitted the following summary of the characteristics of the four different types of market structures companies compete in: With respect to the classifications of number of competitors and barriers to entry, which one of the following statements is correct?

A) The monopolistic competition structure is properly classified.
B) The monopoly and oligopoly structures' classifications should be reversed.
C) The monopoly structure is properly classified.
D) The oligopoly structure is properly classified.
E) The pure competition and oligopoly structures are properly classified.

F) B) and E)
G) A) and E)

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Question 103

Multiple Choice

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After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

In 2000, two childhood friends began working together to create a line of cleaning products that were beautifully designed, didn't smell like chemicals, and could be a design element rather than hidden in someone's kitchen cabinet. The company, Method was established in 2001 and gained its first sale of cleaning sprays to a local grocery store. The company founders, Adam Lowry and Eric Ryan are committed to sourcing products that come from plants-not chemical plants. They never test their products on humans or animals and ensure that they make products that are safe for every surface, especially earth's surface. In 2004, Method was the first company to mass market a concentrated laundry detergent in the United States that provided consumers with the opportunity to reduce the amount of packaging and waste associated with the packaging. Method emphasizes the _________ issue of social responsibility as a strategy to connect with customers and generate sales.

Environmental analysis is the process of collecting information about forces in the marketing environment.

When using credit to make purchases, consumers are

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Which category of income are marketers most interested in?

The Decca Electric Corporation produces light bulbs that are used in refrigerator manufacturing. Currently, only three other companies produce bulbs used in the production of refrigerators, with Decca as the leader in market share. In this case, Decca Electric Corporation would be considered

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) ____ structure exists in the competitive environment.

The American automobile industry was historically dominated by "The Big Three," referring to General Motors, Ford, and Chrysler. However, as many more foreign competitors began influencing this market, the American companies had to modify and differentiate their products. The automobile industry moved from a(n) ____ structure to a(n) ____ structure.

The U.S. government has implemented a number of laws over the years to ensure the U.S. economy remains fair, competitive and free of monopolies. One such law has the following characteristics: It is also a criminal law, and individuals and businesses that violate it may be prosecuted by the Department of Justice. It imposes criminal penalties of up to $100 million for a corporation and $1 million for an individual. It doesn't clearly prohibit mergers or interlocking directorates. It outlaws "every contract, combination, or conspiracy in restraint of trade." Which of the following laws is described by the characteristics described above?

Changes in general economic conditions affect (and are affected by) supply and demand, buying power, willingness to spend, consumer expenditure levels, and intensity of competitive behavior.

Publix Supermarket is revising its marketing plan for the upcoming quarter. Publix typically focuses on its wide variety of products and its high quality customer service, having very few weekly "sales." However, during the upcoming quarter, Publix plans to focus on price and value, and promote weekly "values" instead. Publix is most likely in a(n)

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

Discretionary income is associated with all of the following except